It’s also important to consider the internal tools that you use to share company information. Many organizations mistakenly think that all employees need to receive all messages. By doing so, you can figure out what messages you need to communicate to select staff members. Alternatively, you might keep track of how many employees read internal content. However, it’s important to maintain the same level of planning when communicating with existing staff members.

A proactive crisis communication strategy provides a trusted single source of truth, reassuring employees that leadership is in control and has their best interests at heart. This builds resilience and reinforces a culture of transparency even under pressure. This approach moves beyond simply broadcasting information and instead focuses on delivering the right message through the right channel at the right time. It empowers employees to engage with content in the format that suits them best, boosting comprehension, engagement, and overall message effectiveness.

Make sure your message is clear. Stress-test your content!

An internal communication strategy refers to an organization’s plan and approaches to facilitate effective employee communication. Establishing a comprehensive communication strategy is essential to ensure that everyone in the organization is informed, aligned, and motivated toward its goals. As an internal communicator, your responsibility is to understand and implement internal communication best practices. In an era where remote work is the new norm, effective internal communication is more crucial than ever.

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Your projects and strategies can crumble under inadequate or ill-managed internal communications. No organization can function effectively without strong internal communication best practices. A good internal communication plan forms the backbone of any successful company, providing clear channels for disseminating information, resolving issues, and motivating staff members. It shows that organizations that prioritize clear, transparent, and inclusive internal communications see increased employee satisfaction, stronger collaboration, and higher retention rates.

Finally, good communication ensures everyone knows how their work fits the bigger picture. It illuminates the path forward, breaking down silos and fostering collaboration among teams and departments. This synchronization and synergy make it easier for the company to overcome challenges and achieve its goals.

Once you’ve identified the key performance indicators, use appropriate tools to collect data. Companies that actively track communication often see tangible benefits. For instance, research from McKinsey Global Institute shows that organizations with connected teams see a 20-25% boost in productivity. If your organization lacks the necessary technology infrastructure to support your internal communications initiatives, now is the time to take action. Effective internal communications will make employees feel educated, informed, and inspired. Focus the internal communication department to build a sense of community.

If you’re unsure how to move your internal comms forward in 2025, you’re not alone. With tighter budgets, shifting business priorities, and rising employee expectations, many organizations are struggling to keep communication clear, consistent, and impactful. Poor communication costs businesses a staggering $1.2 trillion each year, underscoring the need for leaders to actively demonstrate clear and open communication practices. Building on the earlier discussion about communication channels and training, leadership must now take the lead in setting the tone for effective communication across the organization. Evaluating communication effectiveness is key to improving engagement and productivity. According to Gallagher’s State of the Sector 2024 report, metrics like reach increased by 14%, and behavior tracking improved by 10%.

Internal Communication Strategy: How to Build One in 7 Easy Steps

An internal communications app typically includes dashboards and reporting features to help you stay up to date and informed. Your internal communications strategy can either make or break your company. If it’s working well, your employees will be ready to roll with the punches and adapt to shifting goals and requirements. That’s why you need strategic internal communications to overcome resistance to change and new ways of working.

How to improve internal communication in your organization

Email, intranet, instant messaging platforms, video conferencing—the options are plentiful. The key is to choose tools that align with your audience’s preferences and the type of information you’re sharing. Using multiple methods is important to reach everyone, especially in today’s hybrid work environments, as Talk Freely emphasizes. The right technology can bridge geographical gaps and facilitate seamless collaboration, a point highlighted by iLead. ClearPoint integrates with various communication platforms, creating a central hub for all your strategic initiatives. To monitor engagement levels effectively, consider implementing an internal communication app.

• All employees have a role to play, and their feedback and opinions are important.
• It’s free and as easy to use as a whiteboard, but endlessly more powerful.
• Linking internal communication initiatives to key performance indicators (KPIs) offers a tangible way to measure their impact on organizational success.
• Each supports a different aspect of employee engagement and alignment.

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• These goals will serve as the foundation for developing, expanding, and sustaining your strategy over time.
• They act as knowledge hubs or digital workplaces, enabling easy access to critical information and fostering employee collaboration.
• Once you’ve nailed these standards, the next step is to incorporate visual content to make communication even more engaging.
• They also want a way to give feedback and see that it leads to action.

ClearPoint’s strategy execution platform provides the tools you need to track key metrics and demonstrate the impact of your communication efforts. By analyzing engagement metrics and gathering employee feedback, you can identify what resonates with your audience and adjust your approach accordingly. As the workplace continues to evolve, your internal communications must adapt to meet the changing needs of your employees and the organization as a whole. Presentations are a vital tool in establishing a strong internal communications strategy. They provide a clear and visual way to orchestrate how best to communicate updates, share goals, and align employees with the organization’s mission.

It’s important to recognize and acknowledge that there are more distributed offices and remote employees across the globe. You’ll need to include them if you want to improve internal communication. Remember, the purpose of the internal communication department is to connect, align and engage the entire workforce. If the internal communication strategy isn’t doing that, it’s time to reevaluate your plan. KPIs are a crucial part of our internal communication strategy checklist. With effective and thoughtful KPIs, you can optimize and improve internal communications strategy best practice your internal communications performance over time.

Best Practices for Internal Communication Success

The latest internal communication tools provide opportunities for more effective internal communications. Technology can elevate your internal communications plan, and there’s lots to choose from. Examples range from internal communications apps for real-time updates to email template builders for custom email lists. A good internal communications strategy aligns with business goals, targets the right audience, and uses the best channels to deliver clear, timely messages. It includes feedback loops, consistent execution, and measurable outcomes to track impact. In the modern digital workplace, strong internal communications (IC) is the foundation for success.

Finalize Your Internal Communication Plan

These are the team members who are most confident in their ability to convey company voice, brand and overall image. The transition to remote and hybrid work sparked massive changes in team planning norms. Project management has gone digital, which streamlines communication in some areas, but can cause obstacles in others. Effective communication in the workplace is more important than ever. As more companies opt into long-term remote work, it’s increasingly clear that corporate work environments will not be returning to pre-pandemic norms.

This leads to employee disengagement and disconnection between employees’ daily tasks and company priorities. Effective communication starts with a crystal-clear understanding of why you’re connecting with others. Purpose gives employees inspiration to do their best work, motivation to push through challenges, and, most importantly, gives them a reason to be excited to go to work every day. When employees care about their company’s vision and mission for serving its customers and communities, they’re more engaged with the company and its work. Internal communication aims to deliver an employee experience (EX) that connects, aligns, and engages everyone. Improve your internal communication with HeyGen’s AI-powered video solutions.